Our commission plans are designed to maximize affiliates’ income opportunities across our products:

  • Net Revenue Share is a percentage share of the Net Gaming Revenue*.

    The default Net Revenue Share for affiliates is:

    30% – Sports, Casino, Vegas, Games, Live Casino;

    15% – Bingo, Poker (and all others)

  • CPA (Cost per Acquisition) is a fixed rate for every new player, referred by an affiliate, who deposits money with William Hill.
  • Hybrid reward plans are a combination between Net Revenue Share and CPA.

If you wish to discuss tailored commission plans, please contact your William Hill Affiliates account manager.

* Please refer to our Terms and Conditions for full definitions.