William Hill was one of the first online casinos to enter the Italian market and receive official certification from Italian authorities (AAMS). As part of a large family of esteemed brands, it affords affiliates the ability to boost revenue by promoting award-winning gaming services. With Italian-speaking support, the casino fulfills an important niche market and gives Italians a natural home to return to. Generating a large degree of loyalty, William Hill Italy builds on the success and trust that have been a hallmark of William Hill since 1934.