About Us

About Us

William Hill Affiliates is the official affiliate programme of award-winning William Hill, a trusted name in betting for more than 80 years. We offer dedicated and professional support for our affiliate partners and are based on the principles of Integrity, Communication & Expertise. We pride ourselves on being the best programme in the industry, with top brands and a dedicated, multi-language team.

Our partners always come first!

Our Affiliate team works for the success of every account. We welcome affiliates who go beyond traditional channels, meet them where they are and share our expertise with them to help them succeed in their endeavours.

William Hill is the HOME of Betting

Offering betting across several products, languages and platforms, William Hill truly is the HOME of betting! With the goal of giving bettors the experience they deserve, William Hill offers various innovative betting opportunities online and on mobile in products as varied as sportsbook, casino, scratchcards, and virtual betting. Our diverse brands include William Hill Live Casino, Poker, Vegas, and Games as well as EuroGrand and 21Nova. William Hill Spain and William Hill Italy are popular gambling sites in Spain and Italy, and William Hill mobile has a huge share of mobile betting.